{"id":1349,"date":"2020-01-30T13:36:50","date_gmt":"2020-01-30T13:36:50","guid":{"rendered":"https:\/\/www.bfvlaw.com\/the-business-of-being-cool-ftc-guidelines-for-social-media-influencers\/"},"modified":"2022-08-04T20:00:13","modified_gmt":"2022-08-04T20:00:13","slug":"the-business-of-being-cool-ftc-guidelines-for-social-media-influencers","status":"publish","type":"post","link":"https:\/\/www.bfvlaw.com\/the-business-of-being-cool-ftc-guidelines-for-social-media-influencers\/","title":{"rendered":"The Business of Being Cool: FTC Guidelines for Social Media Influencers"},"content":{"rendered":"\r\n<p>More and more companies are directly engaging with social media influencers for advertising and marketing purposes, making Federal Trade Commission (FTC) regulations for influencers a necessity.\u00a0 When handled appropriately, paid partnerships can be mutually beneficial to the company, the influencer, and the influencer\u2019s followers.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Newly Issued \u201cDisclosures 101 for Social Media Influencers\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Cognizant of the rapidly changing marketing landscape, the FTC recently released a new publication, \u201c<a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\">Disclosures 101 for Social Media Influencers<\/a>.\u201d \u00a0These guidelines, which should be considered cumulatively with the FTC\u2019s previously issued <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides-what-people-are-asking\">endorsement guidelines<\/a>, set forth when an influencer\u2019s relationship with a company needs to be disclosed, how to appropriately disclose such information, and the content that must be included in the disclosure.\u00a0 Ultimately, the disclosure is intended ensure that the influencer\u2019s followers understand that they are viewing sponsored content.\u00a0 If you are being paid to promote products or services through either a personal or professional social media account, you need to comply with the FTC\u2019s endorsement and disclosure guidelines.<\/p>\r\n\r\n\r\n\r\n<p>My next article will focus on the nature of the relationship between companies that hire others to create sponsored social media posts and the individuals being engaged for this purpose.\u00a0\u00a0 Where is the line between customer and business partner?\u00a0 At what point does a purported professional business offer devolve into an unfair marketing practice?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>More and more companies are directly engaging with social media influencers for advertising and marketing purposes, making Federal Trade Commission (FTC) regulations for influencers a necessity.\u00a0 When handled appropriately, paid partnerships can be mutually beneficial to the company, the influencer, and the influencer\u2019s followers.\u00a0 Newly Issued \u201cDisclosures 101 for Social Media Influencers\u201d Cognizant of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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