Meet the team
Shareholder
William J. Piercy
Practice Areas
Shareholder
William J. Piercy
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Biography
Healthy business relationships are an essential component of business success. When disputes cause business relationships to sour, declining productivity and revenues are sure to follow. Bill works with business owners to bring successful and efficient resolution to a wide variety of business disputes.
With more than two decades of practice in the “corporate divorce” arena, Bill understands the challenges that can arise from internal dissension within the management, operations and ownership of a closely held business. Through hard work, candid advice and effective advocacy, Bill helps clients end bad business relationships so they can move forward with better ones.
Bill is the author of “Life’s Too Short for A Bad Business Partner.” In his book, Bill guides business partners through corporate divorce, including how-to end the unproductive business relationship and successfully move on.
Since 2012, Bill has been named a Super Lawyer in Atlanta Magazine for his work in Business Litigation. Based on peer reviews, Bill has received a Martindale-Hubbell AV Preeminent rating for his legal ability and ethical standards and he has also been recognized by Georgia Trend Magazine as a “Legal Elite.”
He has been selected by Georgia Trend magazine as one of Georgia’s Legal Elite since 2012. Since 2013, Bill has been named a Top 100 Georgia Super Lawyer and selected by his peers for inclusion in The Best Lawyers in America (2015 – present).
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Credentials
Bar Admissions
- Georgia (1997)
- Supreme Court of Georgia
- Court of Appeals of Georgia
- Federal
- Eleventh Circuit Court of Appeals
- United States District Court, Northern District of Georgia
- United States District Court, Middle District of Georgia
Education
- B.A., University of Florida, 1994
- J.D., Emory University School of Law, 1997
- Research Editor, Bankruptcy Developments Journal
Professional Memberships
- State Bar of Georgia
- Business Law Section
- Atlanta Bar Association
- Litigation Section
- DeKalb Bar Association
- Federal Bar Association
- American Bar Association
- Business Litigation Section
- Corporate Divorce Subsection
- Business Litigation Section
- Georgia (1997)
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Recognition
- Bill was named a Georgia “Super Lawyer” in the area of business litigation in 2012 and in every year since. Previously, Bill was a Super Lawyers “Rising Star.”
- Bill received a Martindale-Hubbell AV Preeminent rating based on peer review for legal ability and ethical standards.
- Bill is recognized in The Best Lawyers in America list (2025).
- Commercial Litigation
- Bill is an Eagle Scout.
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News & Insights
Blog Posts
business relationships
Life’s Too Short for a Bad Business Partner: How Tough Conversations Can Fix or End a Bad Business Relationship
Determining a company’s shareholder
Georgia Shareholders: Are You an Owner, or Have You Been Owned?
DRAFTING A CONTRACT
Enforceability of Liquidated Damages Provisions
contracts
Contract Ambiguity: I Know What It Says, but What Does It Mean?
Recovering lost profits
Proving Lost Profits: A Primer
company records
LLC Business Records: Membership has its Privileges
Presentations
- Bill was a featured speaker on a BFV “Office Hours” webinar, “What’s Next? Top Considerations to Grow your Business after the Digital Pivot.” (April 30, 2021)
- Bill co-hosted a National Business Institute webinar, “Advising Directors and Officers: An Attorney’s Guide/The “Nuts and Bolts” of Director and Officer Liability.” (March 2, 2020)
- Bill was a guest speaker on a NAVIX webinar, “Corporate Divorce: How to Avoid a Partnership Split, but What to Do If You Must Get One.” (August 27, 2019)
- Bill was a featured speaker on “Decision Vision,” a podcast series. This podcast was based on Piercy’s book, “Life’s Too Short for A Bad Business Partner.” (April 25, 2019)
- Bill presented “Business Torts” at the State Bar of Georgia’s 2019 Business Litigation seminar for continuing learning education. (March 19, 2019)
- Bill was a co-presenter at a BVR webinar, “Business Prenups, Relationship Counseling and Corporate Divorce: Business Lifecycles and their Impact on Valuation.” (September 28, 2017)
- Bill presented “Insulating Owners, Officers and Directors from Personal Liability” to business owners and operators (August 2015)
Publications
- Featured in Daily Report Online, “Over It: Fulton Jury Finds for ATL R&B Label LVRN in Suit Seeking Share of Company, Profits” (November 5, 2021)
- Author, “Life’s Too Short for A Bad Business Partner,” a guide to ending an unproductive business relationship and moving on (2019)
- Business Co-Owner or Company Creditor? (Winter 2015/2016)
- Blurred Lines: When Business Owners and Employees are the Same People
(July/August 2015) - I Know What it Says, But What Does it Mean? How Georgia Courts Interpret Disputed Contractual Interpretations (December 2014)
- Georgia Courts Paying More than Lip Service to Oral Agreements (April 2013)
- Protecting Digital Data (October 2012)
- Creating, Maintaining and Terminating Business Relationships (Winter 2011)
- You Want to See What?!: A Guide to Business Co-Owners’ Rights to Inspect Business Books and Records (Spring 2010)
- Going Paperless: Georgia Adopts The Uniform Electronic Transactions Act (October 2009)
- Georgia’s Right To Repair Act – A Guide For Homeowners (September 2009)
- Georgia Adopts The Uniform Electronic Transactions Act (June 2009)
- Starting Up: Four Tips on Effective Networking (January 2008)
- Representing Yourself And Your Business In Magistrate Court (August 2007)
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Representative Matters
Jury Verdicts:
- Obtained defense jury verdict for client sued by former business partner for false arrest and malicious prosecution resulting from client’s reporting partner’s deletion and removal of business related files from corporate office to law enforcement.
- Secured plaintiff’s jury verdict awarding specific performance of real estate purchase contract and attorney’s fees to real estate developer that contracted to purchase a large tract of land; only to have the seller attempt to increase the purchase price after a deal was reached.
- Obtained defense jury verdict and an award of $75,000 in attorneys’ fees for builder client sued by a real estate brokerage that claimed builder had breached exclusive listing agreement.
Motion Practice:
- Recovered $100,000 in earnest money for developer client via summary judgment motion establishing the unenforceability of the underlying contract based on the inadequacy of the property description in that contract.
- Obtained emergency injunctive relief freezing assets of corporate and individual defendants who were misappropriating company assets.
- On behalf of developer that purchased more than 600 acres for large-scale golf course community, obtained summary judgment order confirming that seller’s contractual option to repurchase two acres within the development was limited to the reacquisition of one 2 acre parcel rather than the two 1 acre parcels that seller claimed the right to repurchase.
- Obtained judgment in excess of $200,000 on behalf of LLC-member client whose corporate interest was diluted by other member’s misappropriation of company assets on summary judgment.
- Won summary dismissal of claim against a client sued by a former partner seeking more than $400,000 in damages based on that partner’s novel interpretation of a previous settlement agreement.
- Obtained and collected substantial judgment on behalf of business consultant client who was forced to sue medical information storage provider on the consultant’s outstanding invoices.
Settlements:
- Negotiated $100,000 settlement for adjoining landowner clients sued by neighbors over the existence of and easement rights in a disputed Midtown alley.
- Negotiated $100,000 settlement payment to minority member of LLC from majority members who breached their contractual and fiduciary duties to act in the best interests of the company.
- Negotiated settlement secured by previously unrecorded consent judgment which resulted in entry of judgment on behalf of client for $2,500,000.
Appellate Decisions:
- Confirmed mandatory application of contractual attorney’s fees pursuant to O.C.G.A. Sec. 13-1-11. This resulted in an award of attorney’s fees to client of more than $300,000 (15% of the underlying judgment) despite fact that actual fees incurred were significantly less. 2003
- Successfully defended client against claim that he had breached a contractual obligation to sell business to a corporate suitor whose proposal was rejected in favor of a better offer. 2002
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Publications
- Featured in Daily Report Online, “Over It: Fulton Jury Finds for ATL R&B Label LVRN in Suit Seeking Share of Company, Profits” (November 5, 2021)
- Author, “Life’s Too Short for A Bad Business Partner,” a guide to ending an unproductive business relationship and moving on (2019)
- Business Co-Owner or Company Creditor? (Winter 2015/2016)
- Blurred Lines: When Business Owners and Employees are the Same People
(July/August 2015) - I Know What it Says, But What Does it Mean? How Georgia Courts Interpret Disputed Contractual Interpretations (December 2014)
- Georgia Courts Paying More than Lip Service to Oral Agreements (April 2013)
- Protecting Digital Data (October 2012)
- Creating, Maintaining and Terminating Business Relationships (Winter 2011)
- You Want to See What?!: A Guide to Business Co-Owners’ Rights to Inspect Business Books and Records (Spring 2010)
- Going Paperless: Georgia Adopts The Uniform Electronic Transactions Act (October 2009)
- Georgia’s Right To Repair Act – A Guide For Homeowners (September 2009)
- Georgia Adopts The Uniform Electronic Transactions Act (June 2009)
- Starting Up: Four Tips on Effective Networking (January 2008)
- Representing Yourself And Your Business In Magistrate Court (August 2007)
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Community
- Leadership DeKalb, Class of 2012
- Gators for Business – Atlanta Gator Club, Board Member
- National Eagle Scout Association, Member
- Atlanta Lawyer’s Club